Marketing Specialist

As an integral member of our dynamic Marketing team the Marketing Specialist will partner closely with specialist team members on a variety of projects to enhance and elevate our digital marketing strategy efforts. In this capacity, you will work with managers to develop and implement a go-to-market digital marketing strategy using content optimization, social media and other technology platforms. In addition, you will contribute to initiatives in the areas of marketing analytics, research and the creation of sales-enablement tools and collateral. You will support the Product Marketing team in tracking online marketing campaigns, researching trends, reporting findings and editing print and online communications. Our ideal candidate is a team-player, detail oriented, a good multi-tasker, a strong writer and communicator and enjoys working on both creative and technical projects. This is an excellent opportunity for individuals who have a passion for languages/ education and would like to expand their digital marketing knowledge by making an impact in a fast paced and thriving environment.

Principal Duties & Responsibilities:

  • Develop and maintain a comprehensive understanding of our products within the Higher Ed space in order to effectively collaborate on marketing efforts
  • Effectively and reliably support Sr. Product Marketing Manager with the creation and the coordination of a variety of sales tools and collateral
  • Brainstorm and develop ideas for creative and targeted print and online marketing campaigns Research the competitive landscape and consumer trends and document findings that will contribute to the deployment of future marketing initiatives
  • Deliver various aspects of new copyright production and materials, including the Publication Schedule, Exam Packs, and Gift Boxes etc.
  • Deliver product package information with key internal stakeholders  to ensure accurate and timely creation of product package and details across internal systems
  • Update and manage all product-related items in Salesforce
  • Edit and proofread print and electronic communications, developing content with the support of the marketing and editorial teams
  • Create and track Marketing/Manufacturing-related purchase orders
  • Undertake individual tasks and contribute to other projects as necessary

Required Skills, Knowledge, and Experience:

  • BA/ BS in Marketing, Communications, or related area of study
  • 4+ years previous experience in Marketing, preferably in the publishing, education or technology sector
  • Proven experience in digital marketing
  • Experience using Marketo preferred
  • Fastidious attention to detail and accuracy
  • Exceptional writing, proofing,editing and research skills
  • Excellent organization, communication and interpersonal skills
  • Ability to work in an organized, efficient manner and to communicate and collaborate across departments and external stakeholders
  • Strong desire to support and assist others in a variety of projects and assignments
  • A high level of proficiency in Microsoft Word, Excel, and PowerPoint
  • Ability and desire to learn new things quickly
  • Capability to work effectively in a fast paced, dynamic and deadline driven environment
  • The ability/flexibility to travel for meetings, conferences, events, etc.
  • Prior experience with Photoshop, SharePoint and Salesforce strongly preferred

Why Join Us:

Why join us? We at Vista Higher Learning are proud to say that we’re not just another publisher. We’re the leading specialized language publisher for U.S. and Canadian higher education and secondary school markets whose first-hand knowledge of languages and diverse cultures sets us apart from other publishers. We’re passionate about developing educational materials that incorporate authenticity and culture. We bring a fresh new approach to teaching languages by integrating technology, design, content, and pedagogy to make learning easier, more practical, and more rewarding. With current programs in Spanish, French, Italian and German Vista Higher Learning is committed to helping people communicate across languages and cultures.

Our Benefits:

Our benefits package includes life/health/dental/vision insurance, 401(k), educational assistance, PTO and paid holidays.

Are You Interested in This Position?

Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.