Product Marketing Specialist

As an integral member of our dynamic Marketing team the Product Marketing Specialist will partner closely with specialist team members on a variety of projects and initiatives in the areas of marketing analytics, research and the creation of sales-enablement tools and collateral for our Higher Ed print & digital products. In this capacity you will support the Product Marketing team in tracking online marketing campaigns, researching trends, reporting findings and editing print and online communications.  Our ideal candidate is a team-player, detail oriented, a good multi-tasker, a strong writer and communicator and enjoys working on both analytical and creative projects. This is an excellent opportunity for individuals who have a passion for languages/ education and would like to expand their marketing knowledge by making an impact in a fast paced and thriving environment.

Principal Duties & Responsibilities:

  • Develop and maintain a comprehensive understanding of our products within the Higher Ed space
  • Effectively and reliably support Sr. Product Marketing Manager with the creation and the coordination of a variety of sales tools and collateral
  • Create and deploy targeted print and online campaigns
  • Research competitive landscape and document findings
  • Deliver various aspects of new copyright production and materials, including the Publication Schedule, Exam Packs, and Gift Boxes etc.
  • Deliver product package information with internal stakeholders in Marketing, Manufacturing, and Inventory to ensure accurate and timely creation of product package and ISBN details across systems
  • Update and manage all product-related items in Salesforce
  • Edit and proofread print and electronic and print communications
  • Create and track Marketing/Manufacturing-related purchase orders
  • Contribute to other initiatives as necessary

Required Skills, Knowledge, and Experience:

  • BA/ BS in Marketing, Communications, or related area of study
  • 4+ years previous experience in Marketing, preferably in the publishing, education or technology sector
  • Proven experience in digital marketing
  • Fastidious attention to detail and accuracy
  • Exceptional writing, proofing and editing skills
  • Good research skills
  • Excellent organization, communication and interpersonal skills
  • Ability to work in an organized, efficient manner and to communicate and collaborate across departments and external stakeholders
  • Strong desire to support and assist others in a variety of projects and assignments
  • A high level of proficiency in Microsoft Word, Excel, and PowerPoint
  • Ability and desire to learn new things quickly
  • Capability to work effectively in a fast paced, dynamic and deadline driven environment
  • The ability/flexibility to travel for meetings, conferences, events, etc.
  • Prior experience with Photoshop, SharePoint and Salesforce strongly preferred

Why Join Us:

Why join us? We at Vista Higher Learning are proud to say that we’re not just another publisher. We’re the leading specialized language publisher for U.S. and Canadian higher education and secondary school markets whose first-hand knowledge of languages and diverse cultures sets us apart from other publishers. We’re passionate about developing educational materials that incorporate authenticity and culture. We bring a fresh new approach to teaching languages by integrating technology, design, content, and pedagogy to make learning easier, more practical, and more rewarding. With current programs in Spanish, French, Italian and German Vista Higher Learning is committed to helping people communicate across languages and cultures.

Our Benefits:

Our benefits package includes life/health/dental/vision insurance, 401(k), educational assistance, PTO and paid holidays.

Are You Interested in This Position?

Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.